In a world full of noise, people don’t just buy products, they buy meaning. In this episode, Jaime breaks down how powerful brands are built by tapping into emotion, identity, and control—not just clever advertising.
Why do some brands stick while others fade into the noise?
In this episode, host Jaime Solis unpacks what really drives brand loyalty, and it’s not what most marketers think. Drawing from a trip to the grocery store with his family, Jaime explores the hidden psychology behind why people choose the products they do. From packaging and colors to identity and control, it’s rarely about the price tag, it’s about what the product means to us.
Whether you're building a business, launching creative work, or trying to earn attention in a crowded space, this episode offers a clear framework to build a brand that actually resonates.
If you’ve ever asked, “How do I make people care?”—this one’s for you.
Why people choose brands that make them feel something
The 3 emotional drivers that build lasting brand loyalty
How to design your brand to speak to identity and agency
The difference between attention and resonance
Aesthetics drive emotion—looks, sound, and feel shape perception
Brands serve identity—people buy things that reflect who they are
Control builds trust—empowering users makes them stick around