Marketing isn’t just ads or algorithms—it’s how ideas spread. In this episode, Jaime unpacks how every creator, educator, and entrepreneur is now a marketer—and shares how to make your work resonate, not just reach.
Marketing used to be a department.
Now, it’s part of everything we do.
In this episode, host Jaime Solis pulls the thread on how the role of marketing has changed—and what it means for anyone trying to share ideas, grow a project, or move culture forward.
You’ll learn why connection beats conversion, why trying to reach everyone is a trap, and why great marketing starts by defining who your work is for.
Whether you’re launching a podcast, releasing music, growing a business, or simply trying to make something that matters—this episode is your guide to doing it with clarity, empathy, and real strategy.
🎯 What You'll Learn
Why every creator today is also a marketer
The four revolutions that reshaped how we spread ideas
How to define your “smallest viable audience”
Why marketing isn’t about attention—it’s about meaning
What Harley-Davidson, CrossFit, and niche podcasts get right about identity
🔗 Resources + Links
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Connect on LinkedIn: https://www.linkedin.com/in/jaimejsolis/
Access tools & resources via Jaime’s Store: https://stan.store/Jmesolis