Social media is powerful—but it’s not yours. In this episode, Jaime explains why building your audience on “rented land” is risky and shows how to shift toward more durable, owned platforms that actually support your long-term growth.
You don’t own your followers.
And you can’t count on algorithms to carry your message.
In this episode, host Jaime Solis pulls the thread on why so many creators feel stuck on social media—and how to break free from the trap. He explores the difference between reach and relationship, and offers a framework for using social platforms without depending on them.
You’ll walk away with new mental models for audience growth, and practical ways to shift from renting attention to building lasting, owned connections.
Whether you're a coach, artist, entrepreneur, or creator—this is the mindset shift you need to protect your work from algorithm whiplash.
🎯 What You’ll Learn
Why social media should be a tool, not the foundation
The difference between true audience vs. algorithmic exposure
3 powerful mental reframes for using platforms more strategically
Why smaller, more loyal audiences often outperform larger ones
How to run the “Rented Land Test” on your current strategy
🔗 Resources + Links
Subscribe to the Red Threads Newsletter: https://jmedia.beehiiv.com/subscribe
Explore JMedia: https://www.jaimesolis.com
Follow Jaime on Instagram: https://www.instagram.com/jmesolis/
Connect on LinkedIn: https://www.linkedin.com/in/jaimejsolis/
Access tools & resources via Jaime’s Stan Store: https://stan.store/Jmesolis
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